FDD IQThe Franchise Disclosure Document Expert
You. Your Money. Your Market.
Made it to the franchise disclosure document stage? Now it's time to really understand what you're considering. Upload your Franchise Disclosure Document and FDD IQ will break it down into plain English, answer your questions, and compare franchise opportunities side by side.
And that Item 19 everyone wants to understand? Break down the numbers and see what they mean in your market.
Your FDD Expert. At Your Fingertips.
An FDD contains a lot of important information — but knowing where to look, what matters, and how one franchise compares to another isn't always easy.
That's where FDD IQ comes in.
It reads the FDD with you, explains complicated sections in language you can understand, answers questions about the document, highlights important details, and helps you know what questions to ask next.
Less searching. Less guessing. A much better understanding of the opportunity you're considering.
All 23 Items. Made Easier to Understand.
FDD IQ organizes the entire Franchise Disclosure Document so you can quickly understand what each section covers and why it matters.
Want to understand your initial investment and ongoing fees in Items 5–7? Territory language in Item 12? Earnings in Item 19 — and what it means to your market?
Just ask.
FDD IQ goes back to the actual document to help you find and understand the answer.
Item 19. Meet Your Market.
For many prospective franchise owners, Item 19 is one of the most important sections of the entire FDD.
It tells you what the franchisor is permitted to disclose about the financial performance of its existing franchise system.
But those numbers become a lot more interesting when you put your market beside them.
FDD IQ takes you beyond simply reading Item 19. We combine the disclosed performance data with a market study of the area you're considering — including demographics, income, competition, customer base and other relevant market factors.
The result?
A much clearer picture of how the numbers in Item 19 relate to the market where you actually want to build your business.
Comparing Franchises? Put the FDDs Side by Side.
When you're considering two or three franchise opportunities, flipping between hundreds of pages of separate FDDs isn't exactly helpful.
FDD IQ lets you compare them side by side.
Same questions. Different franchises. Clearer comparison.
And when something stands out, dig deeper.
Ask Better Questions.
Understanding an FDD isn't just about finding answers.
It's about knowing what you should be asking.
FDD IQ helps identify areas worth discussing further and generates questions you can take into conversations with the franchisor, existing franchise owners, your Success Franchise Advisor, accountant or franchise attorney.
Questions like:
Why did the franchise system lose locations last year?
What isn't included in the Item 19 numbers?
How were the locations represented in Item 19 selected?
What additional expenses should I expect beyond the initial investment?
Exactly how is my territory protected?
Anyone can read an FDD. FDD IQ helps you understand it.
Your FDD Is Still the Source.
FDD IQ doesn't rewrite the deal or replace the professionals helping you evaluate it.
It helps you understand the information you've been given.
Use it before your franchisor call. Use it before speaking with franchise owners. Use it before meeting with your accountant or attorney.
You'll know more about the document, understand where you need additional guidance, and walk into those conversations with better questions.
One FDD Is Helpful. Two Gets Interesting.
If you're considering multiple franchises, upload them all.
FDD IQ can help you understand each opportunity individually and then compare the details that matter across the different FDDs.
You may discover similarities you hadn't noticed.
You may discover differences that deserve another conversation.
Either way, you're making the comparison with the actual disclosure documents in front of you.
You've Got the FDD.
Now really understand it.
Break it down. Ask questions. Dig into Item 19. Analyze your market. Compare opportunities.
Understand. Compare. Evaluate.
Analyze My FDD