Fran

Fran is truly our AI franchise expert. Available to clients and advisors 24/7, she combines SFA's franchise knowledge with a conversational, no-pressure way of working — so you can explore opportunities, compare brands, and get straight answers whenever it's convenient for you.

Fran can walk you through franchise options, break down investment numbers, explain what an FDD really says, and help you think through the questions to ask before you commit. She doesn't do sales pitches — she does research, comparisons, and honest guidance at your own pace.

And because Fran is backed by the SFA team, you're never on your own. When a decision needs a human touch — negotiating, financing, or just talking it through with someone who's been there — our human advisors are right there alongside her.

The result is something no other advisory firm offers: expert guidance that never sleeps, backed by people who actually pick up the phone.